In the world of sustainable packaging, there is something worse than single-use plastic bottles. Although they are a serious cause for concern and they are having a negative environmental impact, plastic bottles can be recycled. This is not always the case for packaging that is...
What does it take to deliver the best packaging supplies? A great packaging team! At Aylesbury Box Company, every member of our team has a vital role to play. Whether manufacturing cardboard packaging, managing client accounts, helping to promote the business, keeping our finances in order...
The European Packaging Preferences 2020 Study gathered responses from 5,900 consumers in 9 countries. What were their perceptions and preferences regarding the different packaging materials? How does this influence buying decisions? The study revealed that cardboard was the packaging material that won the consumer vote. They...
When an order is received, packed and dispatched, does it matter what the packaging looks like? The customer has already paid and if they are happy with the goods, that’s good enough – or is it? Let’s consider things from the customer perspective. Scenario One - A...
With waves of redundancies being announced, there is a surge of people seeking new job opportunities. Some have been rethinking their career path. Entrepreneurial sparks have been lit and they can see an opportunity to set up an online business. Whilst you may have a wonderful...
Packaging is essential for society, yet it is one of the visible signs of our wasteful society. It is essential to find ways in which the economy can grow without increasing environmental damage. This was the over-arching message that was shared in Unwrapping the Future of...
As High Streets across the country began to decline, there was one industry that thrived; beauty. Barbers, hairdressers, nail bars and salons dominated our town centres. The reason was that they offered an experience that was impossible to replicate online. Yes, you can sell lipstick or...
Popping the cork on a new branded packaging As consumers, we all make instant decisions about products based on their packaging. It is intuitive. The packaging influences our perception of the product and whether it can meet our requirements. The packaging design, print, graphics and font...
We all have our obsessions. If your top priority is your feline friends, we know just the subscription box for you; Cattitude Box. Developed by a self-confessed ‘crazy cat lady’, Farah Radford, these monthly subscription boxes contain delightful, high-quality gifts for owner and cats to enjoy....
Retail packaging is often an afterthought in product development. The goods are designed and manufactured and then shelf appeal is considered. Bespoke packaging is created around the product to offer protection and anti-tampering. Shape, style, font, colour and imagery is used to attract the attention...