Retail packaging performs many functions, one of which is grabbing the attention of shoppers. Using a combination of colours, typography, keywords and illustrations, a packaging designer can help a brand and product gain shelf appeal. The aim is to tempt shoppers by appealing to their...
Unique packaging design can elevate a brand favourite, help to launch a new product or support a local initiative. The exclusivity of limited-edition packaging adds to the sense of value; the product can go from an everyday essential to a collectable item. Should your brand...
If you are looking to inject excitement into a long standing product, a highly effective option is to create limited edition packaging. We’ve all seen the leading brands offering an alternative to their standard packaging to celebrate events such as The World Cup or Christmas. Not...