Consumers Say No to Greenwashing

Environmentally conscious shoppers are on the lookout for products that help them make sustainable choices. For this reason, they favour brands with green credentials and take time to look for recognisable symbols on packaging. However, in a bid to win customers, some companies are making claims that lack substance. This is referred to as greenwashing. […]
Environmental Claims Under Scrutiny
Brand commitments, consumer influence and Government targets are shifting focus towards design, production, use and reuse which reduces environmental impact. Products that claim to be eco-friendly influence purchasing decisions, so going green is a good move for business. The majority of consumers want to make purchases that are ethically sourced and recyclable, so they are […]