At this time of year, it seems that everything is a bit grey. Therefore, we need something to lift our spirits and inject a bit of colour into the world. So, in this article, we explore the colour yellow and its use in creating eye-catching...
Every year, fashion houses and paint companies determine the colours of the season or year. Once declared, many brands follow suit, producing clothing, interior furnishings, packaging and more in the tones that are in favour. So, what can we expect in 2023? Colours of the Year...
Colour transforms a non-descript box into a beautiful branded item of packaging, but what do you need to know about printed packaging? Colour Association and Packaging Design We have an innate emotional response to colour; it influences our mood and our reaction to certain brands and products....
The use of colour is a crucial element of packaging design. As consumers, we have an emotional response to colours and associate them with certain qualities. As an example, when it comes to food packaging, shades of blue are rarely used. This is because we...