Packaging Design is Part of the Brand
Good packaging design is created with thought to the product, the customer experience and the brand values. Far more than simply a shipping box, it communicates a message to customers; what does your packaging say? Bespoke Boxes for a Product Launch Last year, we were contacted by a business that was preparing to launch. Combining […]
Cardboard Boat Races
Corrugated cardboard is a resilient material; strong, insulating and cushioning. It is widely used to transport goods, but on a few days of the year, cardboard can also be found transporting people on the water. The time to sign up for novelty boat races is approaching! The Boat Race and Cardboard Boat Races At the […]
How a Cardboard Project Raised Thousands for Charity
Working with corrugated cardboard, we know that it is an incredibly versatile material. Being low cost, widely available and lightweight, cardboard is used for many inventive construction projects. A young New Zealand man has recently demonstrated the potential of cardboard by building his dream car. David Jones aspired to drive a Lamborghini, but at 22 […]
Cardboard Keeps Youngster on Track
What do you do when you love train travel, but can no longer get on board? This was the dilemma facing an 11-year- old girl from Worthing during lockdown. As an avid train fan, July came up with a creative solution. It just required her mum to source some large cardboard boxes. With a supply […]
Cardboard and Interactive Tech
When you think of innovative technology and interactive gaming, it is unlikely that the humble cardboard box is springing to mind. Technological advances draw on fresh thinking and state-of-the-art materials, not bland, practical materials that have been around for over a Century. So, what was it that inspired designers to use corrugated cardboard in the […]
Packaging Design is Child’s Play
With consumer pressure encouraging every company to consider the sustainability of packaging, it has never been more important to reduce, reuse and recycle. When packaging is designed to encourage reuse, it can have a positive impact on the brand, as well as on the environment. The Play Potential of Cardboard Boxes In her book, The […]
How Can Ecommerce Packaging be Sustainable?
Packaging waste is a problem associated with online retail. Many ecommerce companies have been criticised for sending small items in large boxes, with excessive use of air filled plastic. It’s no longer acceptable. Customers are increasingly mindful of waste issues, with plastic pollution being the current focus of attention. China’s decision to no longer accept […]
Packaging for Shelf Appeal
Every time we go shopping we’re presented with a range of options. We typically opt for familiar brands, but can be swayed by such factors as price, promotions and packaging. In the past, the packaging that ‘shouts loudest’ may have won favour. Bold, colourful designs, emblazoned with brand logos were seen as the way to […]
Cardboard Creations
With the right cardboard engineering skills and equipment, almost any object can be shaped and formed. It is a strong, durable and versatile material, which can be modelled in so many different ways. A packaging company on the West Coast of America is keen to prove this point. Ernest packaging solutions have been experimenting with […]
Cardboard Packaging Winners!
Aylesbury Box Company would like to congratulate the students at St Benedict’s Catholic High School, who were recent winners of the CPI Paper Works Design Technology Competition for cardboard packaging! This national competition is an annual event, open to 11-14 year olds in the UK. Each year there are a number of different cardboard packaging […]
