Aylesbury BOX Company | Switch to Cardboard Packaging
Guinness are one of many brands making the switch from plastic to cardboard packaging solutions. What is the incentive to change?
A sense of social and environmental responsibility is driving consumers and brands towards sustainable packaging solutions. As a familiar, robust yet lightweight material, cardboard is the obvious alternative to plastic. Ticking all the sustainability boxes, cardboard packaging is formed from recycled and renewable materials, which can be reused and recycled. Brands Opting for Cardboard Packaging In recent years, many brands have shifted towards sustainable packaging. Here are a few of the big names that have invested in change. Thatchers Cider Thatchers removed the plastic rings that connected their cans of cider in 2016, replacing them with a cardboard packaging solution. In 2020, they reported that this switch had prevented 100 tonnes of plastic from single-use. That is a considerable reduction in non-biodegradable waste from a single action. Heineken and Guinness are two other drinks brands that have opted for cardboard alternatives to plastic rings. Imagine the impact if all drinks companies made this switch. Gillette Shaving Products Gillette recognized that although it was an established and renowned brand, it was losing customers. They conducted a shopper’s survey and identified that 70% of customers were interested in whether a product and its packaging were sustainable. This was influencing their purchases. Amongst the competition where King of Shaves, who have committed to being plastic-free by 2023. They are promoting lifetime refillable products, as well as using cardboard retail packaging and shipping boxes. Another competitor is Bulldog, which has focused on environmental sustainability from the start. They have swapped plastic tubes from a renewable alternative made from cane that is a waste product from sugar production. Bulldog now use recycled glass in their razors and have produced carbon-neutral moisturisers. They have favoured cardboard packaging from the start and have also teamed up with Tetrapak to offer a razor-recycling programme. Remember to check out your competition; how do your steps towards sustainability compare? Do you risk losing loyal customers because they have taken action? Ribena Straws In October 2020, a ban on plastic straws, stirrers and cotton buds came into force in the UK. Paper, bamboo, metal, bio-plastic and even pasta alternatives have hit the market, but what about carton drinks? These are usually sold with an attached straw for drinking. Ribena is the first juice drink to fully switch to paper-based straws. The original design has been strengthened to provide a bendable straw that is fit for purpose and fully recyclable. It will be interesting to see how other brands address this challenge. Sustainable Packaging Design Simply opting for cardboard product packaging or shipping boxes is not enough to win favour. We have all felt frustrated when a small order arrives on the doorstep in an oversized box. Many brands have been called out on social media for such wasteful practices. Consumers can spot a bit of ‘green washing’ so it isn’t simply a case of switching to cardboard packaging. Brands need to consider the packaging design, production methods and shipping. Packaging design is a crucial part of the process and ways to promote reusability and recycling need to be considered from the start. Bespoke packaging solutions ensure that the protection of products in optimised, whilst excessive materials are removed. This can cut the cost of packaging, shipping and returns, whilst improving presentation and brand image. Making the Switch to Cardboard Cardboard packaging specialists can assist you with information, design and print solutions and practical advice. Give your local packaging suppliers a call to discuss your requirements. The Aylesbury Box Company team are happy to advise; contact us on 01296 436888 or enquiries@abcbox.co.uk Ask about their production methods; have they made changes to reduce energy and water use and minimise waste? Request packaging samples to accompany their quote. You can then try it out – send your product. How does it look when delivered, is there an excitement in receiving and opening the box? How well are your goods presented? Is the solution fit-for-purpose? Although you may be keen to start using the new packaging, this push is all about preventing waste. For this reason, it is important to use up your existing packaging. Provide information on your website, social media pages and even on the packaging to explain the plans and why the new, sustainable packaging is being gradually introduced. When the new packaging is launched, share the update and ask customers for feedback. How will increasing social and environmental responsibility enhance your brand reputation?
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Switch to Cardboard Packaging

Guinness-packaging

Switch to Cardboard Packaging

A sense of social and environmental responsibility is driving consumers and brands towards sustainable packaging solutions.

As a familiar, robust yet lightweight material, cardboard is the obvious alternative to plastic. Ticking all the sustainability boxes, cardboard packaging is formed from recycled and renewable materials, which can be reused and recycled.

Brands Opting for Cardboard Packaging

In recent years, many brands have shifted towards sustainable packaging. Here are a few of the big names that have invested in change.

Thatchers Cider

Thatchers removed the plastic rings that connected their cans of cider in 2016, replacing them with a cardboard packaging solution. In 2020, they reported that this switch had prevented 100 tonnes of plastic from single-use. That is a considerable reduction in non-biodegradable waste from a single action.

Heineken and Guinness are two other drinks brands that have opted for cardboard alternatives to plastic rings. Imagine the impact if all drinks companies made this switch.

Gillette Shaving Products

Gillette recognized that although it was an established and renowned brand, it was losing customers. They conducted a shopper’s survey and identified that 70% of customers were interested in whether a product and its packaging were sustainable. This was influencing their purchases.

Amongst the competition where King of Shaves, who have committed to being plastic-free by 2023. They are promoting lifetime refillable products, as well as using cardboard retail packaging and shipping boxes.

Another competitor is Bulldog, which has focused on environmental sustainability from the start. They have swapped plastic tubes for a renewable alternative made from cane; a waste product from sugar production. Bulldog now use recycled glass in their razors and have produced carbon-neutral moisturisers. They have favoured cardboard packaging from the start and have also teamed up with Tetrapak to offer a razor-recycling programme.

Remember to check out your competition; how do your steps towards sustainability compare? Do you risk losing loyal customers because they have taken action?

Ribena Straws

In October 2020, a ban on plastic straws, stirrers and cotton buds came into force in the UK. Paper, bamboo, metal, bio-plastic and even pasta alternatives have hit the market, but what about carton drinks? These are usually sold with an attached straw for drinking.

Ribena is the first juice drink to fully switch to paper-based straws. The original design has been strengthened to provide a bendable straw that is fit for purpose and fully recyclable. It will be interesting to see how other brands address this challenge.

Sustainable Packaging Design

Simply opting for cardboard product packaging or shipping boxes is not enough to win favour. We have all felt frustrated when a small order arrives on the doorstep in an oversized box. Many brands have been called out on social media for such wasteful practices.

Consumers can spot a bit of ‘green washing’ so it isn’t simply a case of switching to cardboard packaging. Brands need to consider the packaging design, production methods and shipping. Packaging design is a crucial part of the process and ways to promote reusability and recycling need to be considered from the start.

Bespoke packaging solutions ensure that the protection of products in optimised, whilst excessive materials are removed. This can cut the cost of packaging, shipping and returns, whilst improving presentation and brand image.

Making the Switch to Cardboard

Cardboard packaging specialists can assist you with information, design and print solutions and practical advice. Give your local packaging suppliers a call to discuss your requirements. The Aylesbury Box Company team are happy to advise; contact us on 01296 436888 or enquiries@abcbox.co.uk

Ask about their production methods; have they made changes to reduce energy and water use and minimise waste?

Request packaging samples to accompany their quote. You can then try it out – send your product. How does it look when delivered, is there an excitement in receiving and opening the box? How well are your goods presented? Is the solution fit-for-purpose?

Although you may be keen to start using the new packaging, this push is all about preventing waste. For this reason, it is important to use up your existing packaging. Provide information on your website, social media pages and even on the packaging to explain the plans and why the new, sustainable packaging is being gradually introduced.

When the new packaging is launched, share the update and ask customers for feedback. How will increasing social and environmental responsibility enhance your brand reputation?

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