Premium Brand Seeks Quality Packaging | Aylesbury Box Company
The packaging brief for these bespoke boxes was to combine quality, simplicity, sustainability and branding. Did we deliver?
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Premium Brand Seeks Quality Packaging


Premium Brand Seeks Quality Packaging

It’s a match made in heaven when brand values are consistent across the product and packaging. No anti-climax because the product didn’t look the same in the flesh and no disappointment that your dream product has turned up in a scruffy box.

Simple, Sustainable, Quality Packaging

The Truffle Company is a local, independent business that supplies many of the UK’s top restaurants with premium quality, fresh truffles and truffle products. Launched by a man with a truffle obsession, the product range is selected for exquisite taste and sustainable processes.

The traditional technique of a man and dog team, sniffing out and retrieving this flavoursome delicacy is the most environmentally friendly. It encourages sustainable woodland management and does not damage the natural ecosystem. This is a far cry from mass-produced food, but fortunately, a small amount goes a long way in terms of transforming the aroma and taste of meals.

The Truffle Company was only launched in 2019, yet they have a strong following of amateur and professional chefs. They’ve scored a solid 5-stars in Google reviews, with comments including:

“Great price, great delivery, well packaged, aroma amazing”

Can’t praise this company highly enough – fantastic customer service, with deliveries of beautifully fresh truffles arriving like clockwork. First class in every respect.”

Quality Branded Packaging

In the early days, The Truffle Company were very mindful of cost and ordered small quantities of generic, plain packaging. As the business has grown, they were looking to upgrade to bespoke boxes that better reflected the brand values.

The packaging brief for the boxes was to combine quality, simplicity, sustainability and branding. The branded boxes needed to make a good backdrop for marketing images, yet not be overly decorative. Two different sizes were required, both with distinct parameters to fit shipping classifications.

A Google search listed Aylesbury Box Company, just a few miles away and shopping local made sense in terms of reducing the environmental impact of packaging deliveries.

In the first call, Russ described the Aylesbury Box Company team as professional, attentive and listening in detail to his requirements, making him feel valued from the offset. Due to the local proximity of both businesses, Accounts Manager, Helen, popped over to talk through the options. She gave advice and answered questions about board grades, box designs, print finish, recyclability and FSC® certification.

Sustainable Packaging Solution

The new boxes have now been manufactured, printed and delivered. Along with the insulated liners, ice pillows and paper-based protective layers, that keep the truffles fresh, they are reusable and recyclable.

The Truffle Company are pleased with the results:

“From start to finish, it’s been a pleasure working with Aylesbury Box Company. The quality, cut and finish of the packaging is fantastic. We are planning to make another order in the near future and would recommend them to other business owners.”

– Russ Williams, The Truffle Company

For a business owner who has travelled to truffle producers in Croatia, Hungry, Spain, France and even Australia, to source a premium quality, sustainable product range, finding a local packaging manufacturer, who met the same values, was a bonus!

Branded Packaging

Representing a brand is more than just printing a logo on the packaging. The packaging materials, design, finish and eco-credentials should all tie in with the brand values and meet customer expectations.

At Aylesbury Box Company, we take an interest in your products and priorities before recommending appropriate cardboard packaging solutions. For further information and advice on branded packaging, contact our team on 01296 436888 or

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