Perfectly Packaged for Pets
It is no secret that the UK has a passion for pets. Our faithful friends become one of the family and we want the best for them. When it comes to pet food, bedding, toys and treats, there has never been so much choice. As a result, packaging has become an important factor in standing products apart from the competition.
Premier Products and Packaging
With 12 million UK households owning a pet, manufacturers have a potentially large target market. They have to understand what pet owners are looking for and, in response, adapt their products and packaging.
According to the Pet Food Manufacturers Association, there is a growing interest in quality. Pet owners are increasingly willing to pay for premium products. Understanding exactly what they are looking for and providing pet products that fit the bill are at the heart of winning over new buyers. So, what do pet owners want?
Pet owners appreciate transparency and they care about what is going into their pet’s food bowl. They are getting used to seeing clear nutritional information on their food products and expect the same from pet food. Clear labelling can also help them to make informed decisions about portion size and packaging recycling.
Packaged for Convenience
Consumers are drawn to products that are quick and easy to use, but how can manufacturers make pet food more convenient? Many brands have looked at packaging individual servings of pet foods and treats. This helps to regulate portion size, keeps the contents fresher for longer and is easy to pack if you are travelling with your pet.
Another aspect of convenience is having products delivered. Aylesbury Box Company produces printed delivery packaging for dog food specialist, Butternut Box. Their customers receive a regular delivery of freshly prepared food to their door. Another client is Bunnies that Lunch, a subscription service that brings pet treats and toys directly to their customers in printed delivery boxes.
Consumers have never been more informed about the impact of packaging waste. They are actively seeking out brands who offer sustainable packaging solutions. Both Butternut Box and Bunnies that Lunch have considered packaging materials and have selected cardboard solutions for deliveries.
Another pet food manufacturer, Mondi, is trialling paper-wrapped dog food. Tests have shown that their solution is equally protective, lightweight and brandable, yet with reduced environmental impact.
Engagement with a Brand
Engagement is the buzz word in any marketing campaign. Pet owners want to buy into brands that tell a story and create a community. They are keen to buy into something much bigger than a tin of dog food or a packet of cat biscuits. Those brands which truly engage with their customers and encourage a sense of belonging will benefit from customer loyalty.
Pet Food Packaging Solutions
If your company are looking to adapt the product and packaging in response to changes in consumer demands, or are keen to design packaging for an e-commerce or subscription service, contact Aylesbury Box Company on 01296 436888. We can help you to tick the boxes when it comes to sustainable packaging and informative and attractive print. Let us help you tell your brand story.