The Battle Creek Toasted Cornflake Company, set up by Dr John Harvey Kellogg and later renamed Kellogg’s, was one of the early innovators in packaging. In a bid to encourage America to ditch the fat laden breakfast of choice, the company realised that they didn’t...
French artist Olivier Grossetete has been dubbed the ‘cardboard architect’ following a series of large scale construction projects created from cardboard boxes. The People’s Tower This year the latest design; ‘The People’s Tower’ will be a focal point of Hull’s Freedom Festival. A construction that will be...
Research has shown that as consumers we make around 70% of our purchasing decisions at the point of sale. We may know what we want to purchase, but we can be enticed towards a specific brand by the packaging. Printed packaging provides us with a vast...
We know that corrugated cardboard boxes are widely used because they offer strength and protection, as well as padding and insulation. Every day millions of fragile, delicate and valuable items are carefully packaged in cardboard boxes in order to keep them in pristine condition. Having...
At this time of year, many of us are packing for holidays. As we anxiously weigh our case to check if it is still within the weight restriction, or sit on our bag in a bid to do it up, we may ponder the best...
According to a report published by Technavio, the demand for recyclable packaging solutions is expected to increase by 7% between 2016 and 2020. In recent years, a greater awareness of recycling and the circular economy has driven demand for packaging that is produced from sustainable materials,...