How is it possible to produce unique packaging for your product range when you need to keep costs down? We regularly recommend cost effective ways of achieving packaging objectives. Here are three top tips on creating bespoke packaging on a budget. Printing Single colour flexiprint can be applied to...
Across the Atlantic, Black Friday has long been considered the official start to Christmas shopping. Held on the day after Thanksgiving, many schools and employees enjoy a four day weekend in which to celebrate, feast and shop. For many American retailers, Black Friday offers the opportunity...
Have you ever been confused when receiving a delivery? You thought you ordered a relatively small product but a large cardboard box is handed over; surely this bulky package can’t be what you are expecting. On opening it, you discover the item you ordered surrounded by...
You’ve invested in an online business and are busy building your brand reputation, creating desirable items and celebrating a good order coming in. You can’t imagine your customers feeling anything but delight. They’re going to be writing rave reviews, recommending you to their friends and...
The Battle Creek Toasted Cornflake Company, set up by Dr John Harvey Kellogg and later renamed Kellogg’s, was one of the early innovators in packaging. In a bid to encourage America to ditch the fat laden breakfast of choice, the company realised that they didn’t...
Research has shown that as consumers we make around 70% of our purchasing decisions at the point of sale. We may know what we want to purchase, but we can be enticed towards a specific brand by the packaging. Printed packaging provides us with a vast...
At this time of year, many of us are packing for holidays. As we anxiously weigh our case to check if it is still within the weight restriction, or sit on our bag in a bid to do it up, we may ponder the best...
It started with the milkman delivering a selection of essentials to your door at the crack of dawn; electric floats delivering recyclable glass milk bottles ready for your morning breakfast. It might be a memory from the past, but food delivery has been making a...
The best ideas are often the simplest ones and the R16 lamp is an excellent example. Created by Waarmakers, a Dutch firm that focuses on ‘translating design ideas, brand strategies and concepts into circular and future proof designs’ the design is sure to have many...
Packaging plays an important role in the safe transport of goods, brand promotion and the storage of goods. It is often an essential part of the production line to consumption process. Packaging keeps related goods together, ensures quality control and provides the consumer with valuable...