As a start-up business, you need to find ways in which to help your brand to stand out from the competition. Packaging is often the first contact that prospective customers have with your brand. As such, a plain, off-the-shelf delivery box simply won’t cut it....
Ordering online at any time of day or night, from any location, has revolutionised shopping. Pick and pack deliveries are flying out of the door from a growing number of e-commerce businesses, as buyers favour the convenience of online shopping. Whilst the internet has made it...
In preparation for Halloween, the harvest and sale of pumpkins is in full swing. As far as fresh produce goes, pumpkins are large and bulky, so need heavy duty boxes for packaging. You’ll spot them loaded into cardboard display boxes in your local supermarket, but...
The use of colour is a crucial element of packaging design. As consumers, we have an emotional response to colours and associate them with certain qualities. As an example, when it comes to food packaging, shades of blue are rarely used. This is because we...
There’s no doubt that your packaging design has a considerable impact on the perception of your product. We advise that you opt for the best quality that you can afford, but there are ways to develop good, yet low-cost packaging designs. The following points aim to...
As an island, the UK relies on the global trade of goods and services. Despite ongoing negotiations with the EU, imports and exports continue to support our economy and the economies of our trading nations. When you are looking to send goods overseas, the packaging has...
When considering packaging design, the focus is frequently placed on shelf appeal. Attractive packaging does impact on the perceived value and can ultimately boost sales. There is, however, another element to consider when it comes to packaging design; logistics. Packaging design has a significant impact on supply chain...
Printed packaging is often bursting with colour. Rich, bright or subtle tones help to communicate a message and ensure that your goods look eye-catching on the shelf. What’s more exact colour matching can align your packaging with your branding. With so much going for coloured packaging...
Wood is by far the most favoured material for pallets. Wooden pallets are strong, easy to stack and have been reliably assisting the transportation of goods since the 1920s. Why would a large retailer like Ikea make the decision to switch from wood to corrugated...
Fresh strawberries; bright, sweet and juicy, they are an official sign of the arrival of summer. Whether you enjoy yours in an Eton Mess, with scones and cream or in their natural state, strawberry season is one of the many delights at this time of...