How Strong Packaging Builds Fans
A fabulous physique isn’t achieved by lounging around at home. If your time is spent working up a sweat at the gym, or training with a local sports team, it leaves less time to cook, clean and shop. This is where subscription boxes really come into their own; simply find the package you want and have it delivered to your door.
This subscription service is offered by Bodbox, the protein snack box. Imagine returning from an intense workout to find your package of healthy snacks, energy drinks and supplements waiting for you. Dive in and tuck in! Oh, the joy of a small postal box.
Social Media Engagement
Subscription box companies like Bodbox rely on social media to promote their brand. They need to actively encourage user engagement in order to spread the word. Success on social media is the best way to build a community of brand fans, who increase the customer base.
When it comes to fitness, fashion and beauty products, fans are keen to share their new and improved look on social media. As Bodbox subscribers build muscle and gain confidence in their appearance, images shown in their posts will be liked, commented on and shared. If they use the # and @ tags I these posts, they contribute to expanding the Bodbox community.
Printed Subscription Boxes
Bodbox understands the importance of social media engagement. When it came to packaging design, they weren’t going to miss out on the opportunity to promote their social media pages and hashtag. Inside and out, the single colour print helps to share their message on every panel of the subscription box.
If you are considering this as a packaging option, the great news is that this can be achieved without a huge packaging budget. With the exception of a slight increase in initial tooling charges, the cost of printing all over the box is no more than printing a small logo on the top.
Bodbox opted for white print. If your brand is better suited to a subtle, bold or bright colour the cost would be the same for any single print option.
So consider your packaging for a moment; are you making the best use out of the available space? What message could you share on the inside and outside of your boxes? If you would like to discuss the options, call Aylesbury Box Company on: 01296 436888