Bespoke Shipping Boxes for a Slice of the E-commerce Pie
Nasdaq forecast that 18% of UK purchases would be made online in 2019. When it comes to Millennials (born 1982 -1998), the figure was 54% – fantastic news if they are the target audience of your e-commerce business.
What does it take to Attract Online Shoppers?
If you are aiming to attract Millennials, you will be operating in a highly competitive field. It is therefore important to understand their priorities. Research by many different retail groups points to two major factors; convenience and social interaction.
The Convenience of Online Shopping
Millennials value convenience and want shopping experiences to be on their terms. They expect:
- Easy to navigate websites that help them research potential purchases
- Website features that streamline processes
- The option of same-day delivery (for which they are willing to pay)
- Choice over where their purchases are delivered – eg. collect from a store or have it delivered to work
Millennials also value social interaction. They are more likely to be loyal to brands that engage with them online and video content, such as YouTube unboxing has a significant influence on their purchasing decisions.
How Would your Product Packaging Fair in an Unboxing Video?
The first thing you see in an Unboxing video is the delivery box. We all understand the importance of making a great first impression. With affordable design and print, it is possible to transform the appearance of your e-commerce shipping boxes. This helps to build anticipation, whether or not your box features on a video.
Branding your e-commerce boxes is a good start, but you can get really creative with single or dual-print designs. As social interaction is such a priority, why not print your twitter handle and an intriguing hashtag on the outside?
As the shipping box is opened, you don’t want your environmental credentials called into question. Millennials are aware and informed. They are looking for retailers to help them make positive environmental choices. A box with cardboard dividers, shredded paper or other sustainable fillers will be far better received than plastic bubble wrap or air pockets.
For added wow factor, you might consider printing the internal sides of your shipping boxes and cardboard dividers.
Then your product packaging comes under scrutiny. Is it appealing to modern tastes? Is it intuitive to open? Are any excessive layers removed? Does it reflect the product held inside?
From this outline, it is clear that packaging plays an important role in determining the value of the product inside. Viewers may not get to the part when your products are reviewed if they lose interest or are put off by the packaging.
Is your E-commerce Company Prepared for the Peak Selling Season?
With Christmas and seasonal sales, December is typically the biggest month for online purchases. Are your prepared for managing this seasonal spike? Have you ordered sufficient supplies of shipping boxes and is your packaging supplier able to provide a quick turnaround if needed?
At Aylesbury Box Company we have provided e-commerce packaging for retail start-ups who need small runs at a cost-effective price. We are also a trusted packaging supplier for established, international brands with high volume orders.
With in-house packaging design and manufacturing services, we can advise on techniques that will provide the desired results within budget. We build strong relationships with our customers and we aim to be responsive to best meet their needs. If we can help you to prepare for the peak season, get in touch with Aylesbury Box Company today on 01296 436888.