As a start-up business, you need to find ways in which to help your brand to stand out from the competition. Packaging is often the first contact that prospective customers have with your brand. As such, a plain, off-the-shelf delivery box simply won’t cut it....
You might believe that digital imagery marked the end of the road for photographic film. The convenience of grabbing a snap on your phone surely out-weighs the effort involved in manually setting up a shot. When we were approached by Analogue Wonderland to create printed...
Both UK and EU politicians have set the wheels in motion to tackle single-use plastic waste. As an initial step, it looks likely that plastic plates, cutlery, straws and cotton buds will be banned within a few years. In addition, there will be incentives to...
Ordering online at any time of day or night, from any location, has revolutionised shopping. Pick and pack deliveries are flying out of the door from a growing number of e-commerce businesses, as buyers favour the convenience of online shopping. Whilst the internet has made it...
In preparation for Halloween, the harvest and sale of pumpkins is in full swing. As far as fresh produce goes, pumpkins are large and bulky, so need heavy duty boxes for packaging. You’ll spot them loaded into cardboard display boxes in your local supermarket, but...
The use of colour is a crucial element of packaging design. As consumers, we have an emotional response to colours and associate them with certain qualities. As an example, when it comes to food packaging, shades of blue are rarely used. This is because we...
The busiest sales period of the year is fast approaching. As a growing e-commerce business, you have prepared your product lines, sorted your stock and prepared a winning marketing campaign. The orders are coming in. Isn’t it a wonderful feeling when customers fill an online shopping...
As customer service week is in full swing, we’re turning the tables for this blog. In our usual packaging articles, we aim to provide valuable advice. We want to break down the barriers, explain how packaging solutions can be achieved and provide information that allows you...
There’s no doubt that your packaging design has a considerable impact on the perception of your product. We advise that you opt for the best quality that you can afford, but there are ways to develop good, yet low-cost packaging designs. The following points aim to...
The beauty and cosmetics industry is thriving. It currently represents the fourth largest consumer packaging market in the UK, but alongside many other industries, it’s facing new challenges. A high percentage of beauty and cosmetic products are currently packaged in plastic. Consumer pressure means that action...