Protective Packaging: Record Sleeves
When CDs entered the market, it seemed to mark the end for vinyl. How could low-definition records compete with the superior sound of these indestructible discs?
Next CDs were dismissed in favour of instant downloads and streaming. In the digital age, music can be consumed with instant gratification. So, it is hard to believe that sales of vinyl records have been growing for the past decade.
In 2018, 4.2 million vinyl records were sold in the UK. This may be small compared to the 376.9 billion audio streaming figure, yet it is impressive for an outdated music medium. Why would 38,000 people choose to purchase the Arctic Monkey’s ‘Tranquility Base Hotel and Casino’ on vinyl?
More than Music to your Ears
Streaming provides music, but a vinyl record offers a full sensory experience. Record Sleeves, or Jackets, are simple cardboard cases, but they provide an instant connection with the artist or band. The design of record sleeves has started many a conversation between music enthusiasts. Far more than protective packaging, there offer strong visual appeal.
The anticipation mounts as you hold the record in your hand, turning it to read track listings and see the images. The removal of the paper liner from the sturdy sleeve builds on this haptic quality, then you delicately remove the vinyl and place it on the turntable.
There is a smell associated with vinyl and then as the needle sits in the groove, you are treated to the sound. An entire album to enjoy, a story to follow, an indulgence.
Appealing to a Niche Market
There is no doubt that the market for vinyl is niche. For some, they provide a collectable reminiscence of the past. This is evident in many of the top-selling records, which include albums by Queen, Pink Floyd, Fleetwood Mac and Nirvana. The sound may be less about precision, more about raw energy that generates an emotional engagement.
Although rock albums are the most popular choice, classical music, indie bands and underground techno and house have strong representation on the vinyl market. Some artists are opting for vinyl-only releases and are getting quite creative with record sleeve illustration, vinyl shapes and colours, and inserts. The rarity of and creativity involved in producing a record simply cannot be replicated with streaming.
Producing Album Covers and Record Mailers
An extensive range of print and finishes are available to any band looking to produce original record covers. Embossed covers, spot varnishing and flock finishes are just a few options to add haptic qualities to a basic cardboard sleeve. Could we help you to create a highly collectable album cover?
For record dealers and music producers, Aylesbury Box Company can provide printed record mailers for single albums or multiple records. Add your branding or promotional information to a standard cardboard mailer to help add to the impact and anticipation at the receiving end.
Tips for Moving a Record Collection
As a final note, if you are planning to move a record collection, be sure that every vinyl is held in an acid-free paper liner, as well as the cardboard sleeve. Line them up vertically, rather than stacking on top of another record and ensure they aren’t packed too tightly in the box. We suggest that this prized possession is handled by you personally, not handed over to the removals company.