Printed Packaging Reduces Waste
Are you fully confident about what packaging can be recycled?
Research conducted by the Waste and Resources Action Programme (WRAP) suggests that at least half of us regularly bin recyclable materials in the general waste. This suggests that there is still confusion about what packaging materials can be recycled and what can’t.
In 2009, the On-Pack Recycling Label (OPRL) was launched. This not-for-profit organisation works with retailers and brands to promote the value of consistent messaging on product packaging. Whether it includes an instantly recognisable icon or written information, printed packaging helps to change behaviours around recycling.
“OPRL’s latest research shows that advice on-pack is the single most important source of information for citizens on recycling” – Jane Bevis OPRL Chair
Many of us are keen to do the right thing and reduce packaging waste. Campaigns and information have made us all aware of the impact of packaging on the environment and this has changed consumer attitudes. Who wants oceans, beaches and countryside covered in litter or a vast landfill site on our doorstep? What we need is on-pack information to clarify what can be recycled.
Helping Consumers to Recycle
Although consumers are increasingly concerned about packaging waste, it isn’t always easy to convert the intention into action. Trying to live without purchasing single-use plastic takes considerable dedication. We’re looking to retailers and brands to make it easier for us to make the right choices.
There is growing interest in brands which use sustainable materials, actively reduce waste and provide printed information on their packaging. If we can quickly spot a recognisable icon, or can read a snippet of information on product packaging, it helps us to make informed decisions.
According to the latest European Consumer Packaging Perceptions Survey, 88% of UK shoppers want environmental information to be printed on product packaging.
Responding to this request is particularly important for retailers and brands which are targeting Millennials and Generation Z. Over 50% of these younger shoppers reported changing brands last year, due to environmental information. If you want the competitive advantage, complacency is not an option. All it takes is helpful information on your printed packaging.
The insight from this Packaging Survey, help retailers and brands to understand that they need to take action to reduce waste. It also highlights the importance of providing clear labelling; it is essential to inform consumers of the environmental steps that have been made.
If this is an issue that your brand is taking seriously, join the OPRL scheme to use widely recognised recycling icons on your product packaging. You can also benefit from advice, benchmarking and other support from the organisation.
Whether you are an existing Aylesbury Box Company customer or are placing your first order with us, we can incorporate recycling icons into the print process. Our cardboard cartons, e-commerce packaging, small postal boxes, product packaging and cardboard inserts are largely made from recycled fibres. They can be recycled time and again, so let your customers know with printed packaging.
If you would like to talk to us about sustainable packaging materials, please get in touch on 01296 436888.