Grab the Opportunity to Personalise your Packaging
High Street and online retailers are battling it out to provide the best customer experience in the final countdown to Christmas. In store or delivered to your door, the one thing that all customers receive is the product packaging.
If you are a manufacturer selling direct to the customer, or through a merchant, printed packaging brings many benefits. For a start, it helps to build both brand awareness and rapport with the consumer. It can also ensure that your product stands out from the competition.
Add Value with Printed Packaging
Your product packaging should be viewed as an empty billboard. You can choose to leave it blank, but why miss the opportunity to provide valuable information? Why not;
- Showcase your brand and the unique selling points of the product?
- Be bang on trend with an eye-catching colour or textured print?
- Offer after sales advice or suggestions on use?
- Tell a story about a supplier or a charitable organisation that your company supports?
- Give the incentive of a promotional offer or competition?
- Provide storage and recycling information?
Keep your message in keeping with your brand identity as a means of building rapport with your ideal customers. Tailor the message to what’s important to them and be willing to update it regularly, in order to remain relevant. On that note, a seasonal change to the product packaging could be all it needs to transform into an appealing gift item (think socks, toiletries and biscuits).
As cardboard packaging specialist, Aylesbury Box Company manufacturer product packaging and delivery boxes for an extensive range of goods. We love a challenge, such as adding a seasonal twist to standard packaging design. We’re also on hand to create low cost, recyclable Point of Sale and window displays for retailers.
Pay attention to Secondary Packaging
The same advice applies to secondary packaging. A printed delivery box will also help to get your message across. From practical handling or assembly advice, to a touch of humour, or a stylish design, what would delight your buyer?
Printed packaging can be helpful for online shoppers, simply so they know where the parcel has come from. Is it something that can be opened, or should it be squirrelled away to surprise someone on Christmas morning?
You might be surprised by how affordable it is to prepare the print settings and apply your design to every delivery box that you order. Even with a monoprint, it’s possible to create great effects. Get in touch with Aylesbury Box Company on 01296 436888 to find out more and get a quote.
More Packaged Deliveries than Ever Before
According to the BRC-KPMG Retail Sales Monitor, online sales through November 2018 have been at an all-time high. This means that more delivery boxes are being sent than ever before. Don’t blend in with the crowd; ensure that your packaging also makes an impression.
It’s all about providing a good customer experience. A bright, fun design or a simple message could be all it takes to make a shopper smile. This can offer the feel-good factor when the package is delivered and encourage a positive association with your brand and product. It might be all it takes to boost the chance of a repeat sale or gaining a loyal fan.
Cardboard Packaging Solutions
From shelf ready packaging to printed delivery boxes, Aylesbury Box Company can help you to showcase your products and promote your brand. If you haven’t pulled out all the stops for this Christmas, speak to us in the New Year so you are better prepared for the next sales peak.