Winning Designs in the Luxury Packaging Awards
If you are aiming to sell premium goods at the top end of the market, you might take inspiration from the 2018 Luxury Packaging Award winners. Announced at a prestigious ceremony, which was held at the Grosvenor House Hotel earlier this week, both winners and runners up showcase the possibilities when you invest in retail packaging design.
With meticulous attention to design details, opulent colour and superior finishes, retail packaging can clearly communicate a commitment to quality. Our three favourites were:
Luxury Gift Packaging
Realising that there was no appropriate alternative to the Christmas calendar, Onetaqwa developed a stunningly beautiful Ramadan Calendar. Inspired by traditional designs and filled with delicious, stuffed dates and uplifting quote, this is an item of packaging design to be treasured.
Luxury Food Packaging
Chocolate has long been associated with decadence, so it is little surprise that rich, single source chocolate truffles took the prize in the luxury food category. The rich colour print with gold foil and embossed detailing used on the Willies Cacao Truffles packaging, adds to the temptation.
Luxury Gift Range
Il cassetto dei desideri (the drawers of desire) is a packaging range developed by Pozzoli Spa. Showcasing the best of Italian design, this packaging takes gift cards to a new dimension. The look is classy and intriguing, understated, yet appealing.
Achieving Quality Packaging Design
The common factor among our three favourite winners is that each design is created from sustainable cardboard. We can’t imagine anyone wanting to dispose of this packaging, which is as fantastic as the products inside, but each one of these boxes can be recycled.
Cardboard isn’t the first thought that springs to mind when luxury is mentioned. As a surface that is ideally suited to an extensive range of print finishes, there are plenty of possibilities for transforming this basic packaging material into an award-winning design.
If you want to attract and influence buyers from the gift market, it is important to develop retail packaging that really looks the part. Don’t be afraid to share ideas with a company with experience in packaging design, such as Aylesbury Box Company. We can advise on design, print and finish. By working collaboratively, you will find commercially viable ways to achieve the luxury look.