Is it Too Early to Mention Christmas Gift Boxes?
Yes, it is still August, but in just a few weeks the supermarket shelves will start filling with festive goods. Let them clear the Back to School uniform and stationery aisles and then we’ll spot the first mince pies and red, green and gold printed packaging.
If that unusually hot spell of weather has put you behind, don’t panic. There’s still time to develop your designs, agree on the finish and get your packaging orders in.
Christmas Gift Packaging
Every season offers fresh opportunities to promote specific items and boost sales, but all retailers have Christmas in their sights. It’s the time of year when purse strings aren’t held so tightly and when everyone feels entitled to an extra treat.
Can you convert your range of goods into festive treats? Biscuits, beer, chocolate and toiletries all go from weekly purchases to gift box items; it just takes a fresh approach to their packaging. With a little inventive thinking and a quirky packaging design, practical tools, kitchenware and clothing items (including socks) are magically transformed into the ideal present.
You might stick with traditional festive colours on your printed packaging, or indulge in rich deep tones. Christmas is also the time of your to go all out on the metallic print finishes and even a touch of sparkle. Let’s face it, when it’s dark and cold outside, we welcome such delights.
Collaborative Gift Packaging
Another successful gift idea is combining related goods. Large retails will find it easy to take stock from different departments in order to create a gift pack. For small independent producers, there is the opportunity to work in collaboration with others.
Could a micro-brewery team up with the Pork Scratchings company for a ‘Pub Night In’ gift package? The inside of the box might be printed with popular pub quiz questions, or beer mat templates to cut out.
Can a natural candle maker work in collaboration with a local knitter to make a warm and cosy gift box? The printed packaging could have instructions on how to make a festive spiced apple drink. Alternatively, they could link with a florist to create a ‘Christmas Table Decorations’ set.
Is there a company that you should be contacting? If the combination of your products would create a highly desirable Christmas gift, then it is worth making that call.
What’s in the Box?
When you know the contents of your box, a manufacturer like Aylesbury Box Company can assist you in with packaging design and print options. From simple, yet effective styles, through to opulent, multi-layered boxes, we can help you to present your items in an appealing way.
There’s no time like the present to get started. Don’t miss out on the sales opportunity of the year. Get in touch with Aylesbury Box Company on 01296 436888 to discuss your gift box ideas.