Packaging Advice for Start-Up Businesses – Part 1
When you have a budding business venture, budgets can be tight, however, if you have goods to sell, retail packaging is a must. It can be understandably tempting to bulk buy off-the-shelf retail packaging for your goods. In terms of up-front costs, this is the cheapest option, but we’d like to explain why it may not offer the best value.
The Roles of Retail Packaging
Product packaging performs a number of distinct roles. It is important that it:
- Has Visual Appeal
- Offers Optimum Protection
- Supports Packing Efficiency
- Builds Brand Awareness
- Keeps Shipping Costs to a Minimum
- Is Sustainable
There are a number of reasons why bespoke packaging excels in all of these areas. In this blog, we’ll focus on the first three points.
Visually Appealing Packaging
Whether displayed on a shelf or delivered to the door, your retail packaging is the first impression that people have of your company and your products. If you are keen to differentiate your goods from the competition, standard packaging will fall short of the mark.
If you want to gain market share, packaging design is crucial for attracting the interest of buyers and sellers. The quality of your packaging is clearly evident. With a unique design, you can make significant gains in the visual appeal and perception of your products. In short, bespoke packaging is essential for marketing success.
If you have packaging design ideas, speak to Aylesbury Box Company. With expertise in cardboard engineering and print finishes, we can recommend ways to achieve your desired end result, without breaking the bank.
Standard packaging can’t provide the same level of protection as bespoke boxes that have been specifically designed for your products. A less than ideal fit increases the chance of goods being damaged in transit. This increases the risk of returns and dissatisfied customers, neither of these are good for business.
Paying a little more for bespoke packaging can save you the time and costs associated with returns and replacement goods. It can also help you to build a positive reputation, which will pay dividends in the long term.
Aylesbury Box Company takes an interest in what you are packaging, along with how the goods will be stored, transported and displayed. This helps us to advise you on the most effective way to protect your goods.
With a low volume of orders, the time taken to pack and despatch goods may not be critical, however as your business scales up, every minute counts. Sending all goods in standard boxes typically involves stuffing the box with filling materials, then sealing with tape. This process takes time and requires additional materials.
With bespoke packaging, the goods are simple to pack. The inclusion of cardboard inserts, folds and tear strips can negate the need for additional materials and increase packing efficiency. The time and cost savings will make bespoke boxes better value than standard packaging.
To be Continued…
We provide three further reasons why it makes good business sense to opt for bespoke boxes in the second part of this blog. In the meantime, please get in touch with Aylesbury Box Company to discuss your retail packaging requirements on 01296 436888.